The advertising and marketing world is chock-full of events claiming to be unmissable. Now, whether your are a Salt Lake Ad Agency or if you're based outside of Salt Lake City, so many of these events are virtual and more accessable than ever. As agency owners and professionals know, the buzz alone that surrounds some industry conferences is enough to lead scores of people to flock to them every year. How can you tell which ones are worth not only the hype, but also the expense?
Utah companies seem to struggle to find ways to store and read data. Marketing companies in Salt Lake City can help clients navigate through the muchness of data to turn in into valuable information, but there are simple steps small business owners could take to learn about client behavior and turn it into valuable recommendations. Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs. Luckily, analytics tools can help agencies uncover illuminating data points that clients can’t provide up front.