In The Media

Want To Scale Content Creation? Agency Professionals Share Their Best Insider Tips

Content creation has become one of the primary activities for many marketing and public relations agencies. Whether it's blog posts, newsletters, whitepapers, infographics, social media copy or thought leadership articles, every brand wants a slice of the content marketing pie to satiate consumers' growing demand for high-quality, valuable information.

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Eight Questions To Ask Yourself Before Starting A Podcast

It seems there's a podcast for every professional interest out there, from broad topics like entrepreneurship and career advancement to niche subjects like agile development and software as a service. With 67 million Americans tuning into podcasts each month, there's a growing potential to reach your customers through this medium.

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Create And Understand Your Unique Value Proposition With These 12 Tips

Your brand's unique value proposition (UVP) is a critical asset that should serve as the core tenet of your marketing messaging. It tells consumers, employees, investors and other stakeholders exactly what your company offers that no others can. It defines your point of differentiation and explains why you're the right choice to help a customer solve their problems.

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13 Strategies To Help Your Global Brand Maintain Its Local Roots

Not long ago, mom-and-pop shops struggled to compete with the big conglomerates and internet businesses luring their customer base away with convenient shopping at low prices. Today, the local business scene has made a resurgence, thanks in part to millennials who want to "shop small" and support entrepreneurs in their own backyard. In fact, nearly half of consumers in this generation are willing to pay more to support a small business.

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Three Best Practices To Manage Your Online Identity

There are three key components to any great advertising campaign: It must communicate a promise, be strategic and come across as effortless. People engage with brands that are real and authentic, not brands that try too hard to be cute or that don’t seem to care.

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11 Agency Payment Models That Make Sense In The Modern Marketing Landscape

Determining pricing structure is often one of the most difficult tasks for a service-based business. Product-based businesses can easily quantify the cost of making, storing, displaying and shipping goods, but the intangible nature of creative agency work often means that campaign metrics determine your firm's value and worth to a client.

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Ten Signs It's Time For A Brand Redesign

In November 2017, Snapchat unveiled a new design that separates content from a user's "friends" from branded content by publishers and creators. Parent company Snap hopes the changes to its popular social app will "lead to more conversations between close groups of friends," and ultimately expand its stagnant user base, reported The Verge.

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Want People To Share Your Social Content? 12 Ways To Optimize Your Posts

A robust social media presence has quickly gone from a "nice to have" to an absolute necessity for new and established brands alike. Whether your target audience is on Twitter, Facebook, Instagram, Pinterest or all of the above (and then some), being where your customers are and providing consistent, interesting content is key to creating loyal followers.

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14 Thriving U.S. Cities Amazon Should Consider For HQ2

This past September, Amazon announced plans to build a second headquarters to complement its existing Seattle location. Since then, cities across North America have been scrambling to draw the attention of the tech giant in hopes that they'd become the chosen location for HQ2. By the time submissions closed in mid-October, Amazon had received more than 200 proposals from the United States, Canada and Mexico.

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Want To Work Smarter, Not Harder? Follow These 14 Tips

Many professionals say they want to "work smarter, not harder" to make the most effective use of their time. This is often easier said than done, though – without a clear plan and strategy for your workday in place, most people end up overcommitted, overwhelmed and overworked.

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12 Design Trends To Integrate Into Your Web Development And Marketing

In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post will go ignored and unseen if it's housed on a site with a poor user experience. To that end, it's important for web developers and marketers alike to keep up with the latest trends and consumer expectations. Members of Forbes Agency Council offered their take on popular design trends popping up in this space, and how you can integrate those trends into your branding.

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Evolution Of The Four Ps: Revisiting The Marketing Mix

Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,” according to one of my former Harvard University professors, Nick Nugent. The concept of marketing remains the same but the marketing mix, or combination of factors that influence the delivery of value, has evolved considerably.

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Older Posts: 2017